Old Farmer John Had a Farm

The Challenge

Glenn Mosby wanted to bring a warm, animal-filled farm world to children beyond just the page, a coloring book they could sit down with, characters they could wear, and a way for his story to reach readers directly online.

Our Approach

Our team designed the full coloring book interior around Glenn's Old Farmer John character and cast of farm animals, then extended the world into branded merchandise, apparel and canvas art sets, and produced a video poem to bring his writing to life. We also built his author website and an ecommerce storefront so the book and merchandise could be sold directly to readers.

The Results

• Coloring book interior designed and print-ready
• Branded merchandise line produced (apparel and canvas art sets)
• Video poem produced from Glenn's original writing
• Author website and ecommerce storefront launched