Blog
Practical guides on ghostwriting, self-publishing, and book marketing, plus real stories from our clients.
How to Self-Publish a Children's Book: A Step-by-Step Guide
Children's books are held to a different standard than other formats, word count, age range, and illustration all have to work together. Here is what actually goes into publishing one well.
How to Write a Book Launch Press Release That Actually Gets Read
A press release will not sell your book by itself, but a weak one guarantees it never reaches a reviewer or reporter at all. Here is what belongs in it, and when to send it.
Publishing Christian Fiction: What Today's Readers Actually Want
Christian fiction has moved past neatly resolved allegories. Here is what is actually working in the genre right now, and how that shapes a book from manuscript to cover.
Audiobook Production for Self-Published Authors: What to Know Before You Start
Audiobook revenue keeps climbing and more independent authors are producing one than ever before. Here is what actually goes into turning a manuscript into a finished audiobook.
Developmental Editing vs. Line Editing vs. Copy Editing: What Your Book Actually Needs
Not every manuscript needs the same kind of editing. Here is what each type of edit actually does, and how to figure out which stage your book is at.
Book Metadata and Keyword Optimization: Getting Your Book Found on Amazon
A well-written book with weak metadata is invisible to the readers searching for it. Here is what actually goes into optimizing categories, keywords, and your book description.
Working With a Book Publishing Company in Austin, Texas
What to look for in a local publishing partner, and how a full-service team based in Austin supports authors from manuscript to launch.
How to Publish a Book on Amazon KDP: A Step-by-Step Guide
Amazon KDP is free to use and can put your book in front of readers in over 100 countries within days. Here is what the process actually involves, start to finish.
Custom Book Cover Design: Why Original Art Outperforms Stock Templates
A cover is the first, and sometimes only, chance a book gets to earn a click. Here is why custom cover design matters more than ever, and what the process actually looks like.
How to Write a Memoir: A Practical Guide for First-Time Authors
Writing a memoir is not the same as writing an autobiography. Here is how to find the theme, structure the story, and decide whether to write it yourself or work with a ghostwriter.
Why Founders and Executives Are Writing Books in 2026
A book is becoming one of the most durable ways for founders and executives to build authority. Here is why, and what it actually takes to do it well.
AI vs. Human Ghostwriter: Why Authors Are Coming Back to Real Writers in 2026
A growing number of authors tried writing their book with AI first. Here is what actually goes wrong, and why so many end up hiring a human ghostwriter anyway.
Behind the Scenes: How Jason Gentrup's The Human Compass Went From Manuscript to Published Book
A closer look at how we took Jason Gentrup's manuscript through editing, publishing, and launch, and built his author presence from the ground up.
Book Launch Checklist: 90 Days Out
A practical, week-by-week checklist for the three months before your book launches, from press kits to retail listings.
Memoir vs. Autobiography: What's the Difference?
They both tell a true, personal story, but a memoir and an autobiography are built differently. Here's how to tell which one you're actually writing.
Self-Publishing vs. Traditional Publishing: A Full Comparison
The real tradeoffs between self-publishing and traditional publishing, from timeline and control to royalties and distribution.
How Much Does It Cost to Hire a Ghostwriter in 2026?
A realistic breakdown of ghostwriting costs by book length and project type, and what actually drives the price up or down.